Find quality. Create opportunity. Change Lives.

About 99 Proof

99 Proof serves its investors and the small-but-talented teams of brands that are poised for stardom.  We believe that by finding passionate players in the industry - the makers - and adding a little fuel from our investors and team, everyone will flourish.  Our goal on every investment is to help growing spirits and beverage brands with capital and support to grow as fast and strategically-focused as possible while providing superior returns for our investors.  

We leverage our industry network, brand-building advisory background, and M&A experience for capital deployment, brand growth, entrepreneurial life-change, and exceptional returns for our investors.  Our framework for achieving results is based on a comprehensive set of investment qualifications and a results-driven business model.  We are laser-focused on our investors’ return on invested capital and what is required to achieve it.  We are only successful if our investors are successful and often invest personal funds alongside our investors.

  • Mike Solow

    Mike brings 20 years of business development leadership with a relentless focus on growth and scale, sales strategy, and customer retention to help organizations drive top line revenue growth. He has started and grown several companies, trained high performing sales teams, and successfully sold products and services for startups and Fortune 500 companies. Mike serves on a number of boards, is considered a trusted advisor by C-Level executives, and volunteers for several non-profits in Dallas. He also acts as a mentor to entrepreneurs across the US and has been an advisor to over 200 entrepreneurs as they establish and grow their companies.

  • Matt Brown

    Matt brings 20 years of professional services experience, leading organizational improvements for venture, mid-cap, and Fortune 500 companies spanning numerous industries, including Food & Beverage, Energy, Insurance, Healthcare and Telecommunications. He has architected complex solutions rooted in process, strategy, and culture that have resulted in increased revenues, reduced costs, improved customer service, and enhanced competitiveness. An avid runner, biker, and adventurer, Matt enjoys travel, food, serving others, and getting the most out of life.

  • Tucker McCormack

    Tucker comes to 99PP with operational and executive experience in the venture space. He was Vice President at HarloKyn Advisors, a lower middle market advisory firm where he supported capital transactions for a variety of companies, including one’s in the spirit space through market analysis and due diligence. After pursuing both an MA and MBA developing operations centers for national and international companies, he came to Texas where he grew as an entrepreneur and focused on operations, growth stage investments, and national customer and business development.