Investing and Fun are no longer mutually exclusive.

The spirits industry is global and will always have room for growth. Because small craft brands are not always available internationally, there is high growth opportunity in production and consumption. The potential for large gains lies in making early investments in newer production companies as they expand their reach, find new markets, and attract new customers.   

As a fiduciary to our investors, we source and organize deals that create a balanced portfolio.  Our investors are able to select which deals appeal to them and on which to pass.  Investing in spirits brands through 99 Proof is an excellent option to balance one’s existing portfolio with alternative investments that produce substantial returns.  Through our rigorous due diligence process, we add suitable brands to our portfolio for whom we support with not only capital but expertise that will accelerate growth and provide a memorable exit. 

The spirits industry is also an experiential one that is best enjoyed with friends.  Through their investments and a plethora of 99 Proof events, our investors continuously strengthen their knowledge of spirits and connection with other 99 Proof investors.